Channel 4 Ident
Dubai

A five year creative process to design and create a series of on-air idents for Channel 4 following the brief ‘do something cool using 3d’. The original idea born from the then new camera tracking software capable of solving complex free flowing moves. TOSC’s Russell Appleford spent nearly two years developing the concept before being based in-house at MPC to create the final idents.

 

Credits

3d artist & designer: Russell Appleford

Creative Director: Brett Foraker

Production Company: 4 Creative

Producer: Gwilym Gwillim

Post house MPC