Directing

TOSC* owner, VFX artitst and director Russell Appleford has with experience in animation, CGI and live action. Please visit www.russellappleford.co.uk to view the directing protfolio.

Case Study: Johnnie Walker ‘The Glass Car’

TOSC* collaborates with Iris Singapore to produce a full-CG 90 second film for the Johnnie Walker ‘Join The Pact’ drink responsibly campaign. TOSC* handled the full production from storyboards to final masters.

Part of Johnnie Walker’s Responsible Drinking global initiative – Join The Pact. The brief was to form a Mclaren MP4-28 formula 1 car from Johnnie Walker tumblers and then show it suffering a huge crash impact to illustrate the importance of ‘staying in control’ and to ask people to make the commitment to never drink and drive.

View the Commercial for Johnnie Walker

 

Credits

Agency: Iris Worldwide, Singapore

Creative Director: Grant Hunter

Agency Producer: Prema Techinamurthi

TOSC* team:

Director/3d artist: Russell Appleford

Producer: Louise Oliver

2D: Garrett Hon, Victor Perez

Editor: Peter Booth

Music and Sound Design: Echolab

Sound Mix: Rich Martin – Envy