Visual Effects

As well as graphical pieces and animation TOSC* can create photo-real CG effects that seamlessly integrate into live action plates. TOSC* can handle full blown ‘in your face’ effects right down to subtle hidden set extensions and plate adjustments.

Case Study: Channel 4 idents

A five year creative process to design and create a series of on-air idents for Channel 4 following the brief ‘do something cool using 3d’. The original idea born from the then new camera tracking software capable of solving complex free flowing moves. TOSC’s Russell Appleford spent nearly two years developing the concept before being based in-house at MPC to create the final idents.


View the Commercial: Channel 4 Tokyo

View the Commercial: Channel 4 Ident Diner 

View the Commercial: Channel 4 Ident Rollercoaster 

View the Commercial: Channel 4 Ident Dubai

View the Commercial: Channel 4 Ident Containers






TOSC team:

3d artist & designer: Russell Appleford

Creative Director: Brett Foraker

Production Company: 4 Creative

Producer: Gwilym Gwillim

Post house MPC